AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Dublin, Sept. 26, 2025 (GLOBE NEWSWIRE) -- The "B2B Marketing Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The B2B Marketing Market grew from USD ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

With marketing teams under pressure to prove their direct contribution to growth, there’s no doubt that financial caution remains high across the industry. For B2B brands, this means budgets being ...

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. Forrester Research has just released its B2B marketing and ...