By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Businesses of today are moving at a faster-than-ever pace and because of this, operational efficiency and innovation have become the name of the game. With companies facing increasing complexity in ...

Cannes Lions opened the door for executives at brands, agencies and platforms to talk about generative artificial intelligence (GAI). Now it seems they want to keep sharing advancements and successes.

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...