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Getting Started With GA4: These 4 Tips Will Get You Up & Running

Consider this article a set of GA4 training wheels. Learn where to find site traffic, user engagement, events, and conversion reports with Kayle Larkin. As of July 1, 2023, the version of Google ...

How To Prove PR Business Value With UTM Parameters & GA4

Learn how to use GA4 and disciplined UTM tagging to turn PR from a cost center into a measurable revenue driver.
Search Engine Land

Google Analytics 4 launches additional instant support options and new video tutorials

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering ...
Entrepreneur

Google Analytics 4 Rolls Out Next Year. Here’s What You Need to Know Now and How It Can Help Your Marketing Efforts in the Future.

GA4 is an entirely new data model that will measure data next July, and businesses need to prepare their marketing strategy in advance. Here’s how and why. Opinions expressed by Entrepreneur ...
Search Engine Land

Countdown to GA4: 100 days to make the switch

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is ...