Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

Gao (Synthese, 2017. https://doi.org/10.1007/s11229-017-1476-y) presents a new mentalistic reformulation of the well-known measurement problem affecting the standard ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...