Nvidia CEO Jensen Huang defends DLSS 5 after social media backlash.

Nvidia's CEO sees GeForce graphics cards as a lure to its own platforms. Gamers are eventually supposed to become "proper customers, proper developers."

Nvidia has touted DLSS 5 as being as big of a leap forward as the programmable shader, which changed video game rendering in 2001.

Nvidia has officially revealed DLSS 5, the next major update for its AI-powered graphics technology. The new technology was announced during GTC 2026, and it is a big shift in how games are rendered.

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a third-generation Texan who has written professionally ...

But it's most likely to be more stuff about path tracing

When building a PC, the graphics card is one of the most important and expensive hardware components, with Nvidia's flagship GeForce RTX 5090 GPU being considered one of the best options on the market. With technologies like ray tracing, DLSS, and frame ...

Nvidia announced its mainstream RTX 5060 and RTX 5060 Ti graphics cards. The company is getting more aggressive with MSRPs, but availability and tariffs could push retail prices much higher. While the gaming segment is dwarfed by the data center segment ...

Advanced Shader Delivery to the rescue.

According to Q4 2025 data for GPU shipments, NVIDIA's market share increased to 94% while AMD's dropped to 5%, showcasing GeForce's dominance.

Nvidia announced its new RTX 50 series graphics cards. New and improved AI-powered features promise to boost frame rates and improve visual quality. With broad adoption of Nvidia-specific features, these AI innovations should keep the company on top.