In the early 1980s, Atari shelled out $21 million for the video rights to Steven Spielberg’s blockbuster film E.T. the Extra-Terrestrial. The company spent another $5 million on a flashy marketing ...
Luxury’s next phase of growth will be harder to win. Innovation can no longer be confined to products. The brands best positioned for the future are rethinking innovation. Luxury has long been defined ...
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