A primary component in the quest for customer-focused merchandising is implementing optimization technology, noted Eric Bibelnieks, group manager for guest data and analytical services at Target Corp.

Target’s creative agency, Mythology, and Ibra Ake from London-based production company, Somesuch, partnered to create the campaign, which draws inspiration from user-generated content Target customers ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

The basic principle of advertising—get your audience members’ attention and make them want to buy—may always stay the same. But when it comes to how advertising is done, evolving technology and ...