Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

What is an augmented reality play in a real theater, with virtual actors and a real audience? In this case, haunting and something more than what I can do at home -- for now.

A few weeks back, executives of a U.K. company called Zappar came to my office to show me their augmented reality technology. I have been looking into augmented reality for over a decade and have only ...

Augmented Reality (AR) and Projection Mapping Technologies constitute a rapidly evolving interdisciplinary field that marries digital visualisation with the physical environment. AR integrates ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

In the last 2 years, virtual reality and augmented reality have taken a step toward more practical applications in eye care.In 2024, Healio | OSN looked at this digital technology as it was making its ...

A new theater attraction in Columbus is taking audience participation in a different direction. Verse COSI combines storytelling with cutting-edge technology to make the guest the main character of ...

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Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...