Alexa+ is getting customizable chat styles that change how the assistant talks to you, including a new Sassy personality with humor, sarcasm and censored profanity.

SEATTLE, Washington — Users of Amazon’s virtual assistant will soon be able to interact with Alexa in new ways after the company on Thursday introduced customizable personality styles designed to ...

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Amazon has released four different personality styles for Alexa+: Brief, Chill, Sweet and Sassy ...

New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words ...

The new voice lets Alexa drop profanities, pile on the sarcasm, and generally speak her truth. I kind of…liked it?

Time to take your privacy back.

You can do that with Gems. Available to free users and paid subscribers alike, Gems lets you build your chatbot using one of its premade templates or starting from scratch. Just describe what you want ...